SEO (Search Engine Optimization)

Drive traffic to your site at a fraction of the cost of running online ads

Search Engine Optimization (SEO) is the only marketing tool that is completely within the control of a business owner.  Other marketing options rely heavily on the policies and efforts of other companies.  How so? Well, both online and offline advertising and social media rely on timings, placement and algorithms that are determined by the owners of the platforms.  Also, when a business owner stops paying for ads, the ads immediately stop being effective.  SEO is different, once a few months of SEO has been completed, the benefits continue to endure for a long time.  This makes paying for a quality SEO service the best marketing investment a company can make.

  • Building a website’s relevance and authority with Google
  • Building a website’s relevance and authority with Bing
  • Improving search rankings based on geographic location
  • Generating more leads from a website’s contact page

The Elements of a Great SEO Campaign

Return on Investment (ROI) – Search engine optimization must yield more in revenue from the leads it generates than it costs in fees.

Relevant Clicks – Organic SEO helps people to find you the moment they search for your goods and services.

Technical Capability – Websites with great SEO can be read using mobile devices, desktops and by Google’s bots.

Geolocation Online – SEO keywords on websites help Google define where the websites want to rank: locally, nationally and/or internationally.

Rich Content – Great content makes a website stand out as more relevant and authoritative than the competition.

Content-Driven SEO

Calipso Business Development regularly produces the copywriting content on and linking back to your site that, over time, tells users and Google alike that your organization is an authority in a given area. Each piece of content is written in long form and is enriched with keywords and key phrases relevant to what users are searching for when they are looking for what your business or organization offers. Content may include but is not limited to:

  • Blog articles
  • Directory profiles and citations
  • Event-specific landing pages
  • Geographical pages
  • Location-specific landing pages
  • Press releases
  • Service and product pages
  • Social media posts and content

Technical SEO

Changes can be made to the back-end of your website to ensure that it gets maximum exposure and an optimal page ranking, without having to add more text content to your blog and individual pages. Calipso Business Development’s development team have the expertise to make the following adjustments behind the scenes to boost the search performance of your website:

  • Auditing canonical URLs
  • Auditing 301 redirects
  • Checking 404 errors and broken links
  • Checking site security including HTTPS and Secure Sockets Layer (SSL) status
  • Creating XML sitemap
  • Increasing loading speed
  • Linking site to Google properties (Search Console and Analytics)
  • Optimizing for mobile phones and tablets
  • Performing a Google site search
  • Running a crawl error report
  • Removing duplicate content
  • Structuring schemas and metadata
  • Using robots.txt